The C2K Blog

Show entries from: April 2012 returned 4 result(s).

Capturing Imaginations with Great Stories

Published: 4/26/2012
How to extend the reach and influence of your CSR efforts

The destiny of the world is determined less by the battles that are lost and won than by the stories it loves and believes in. -Harold Goddard

When a company does good things for people and the environment, that’s a good thing in itself. But to have the greatest impact, those good things need to be shared with the rest of the world. Spreading the message about socially responsible corporate activities can inspire change in both consumers and other companies. Often the message is disseminated via annual report which can be so full of numbers and statistics that no one bothers to read it. Even the most beautifully-produced report, regardless of its medium, will be largely ignored if it isn’t engaging. To engage people, you need to tell them a great story.

Taking it From A to Z: Collaborating to Save Lives

Published: 4/24/2012
An example of why Public-Private Partnerships should be part of a holistic CSR strategy

“When spiders’ webs unite, they can tie up a lion” goes an Ethiopian proverb. So what does it take to conquer a lowly mosquito? Much, much more.
Tomorrow is World Malaria Day. It’s a devastating disease that kills more than 1 million people per year, most of them children under the age of five. A child dies every 30 seconds from malaria. By the time you finish reading this post, 6 children will have succumbed to the disease and today 2880 children will die from it, the equivalent of more than 100 kindergarten classes. The consistent use of insecticide-treated nets (ITNs), which kill mosquitoes on contact, can reduce those deaths by 20-35%.

4 Ways for Companies to Boost CSR Credibility

Published: 4/12/2012
Corporate Social Responsibility sometimes gets a bad rap. It’s abused, misunderstood, and sometimes downright ignored. But there are many proponents of CSR who are doing great things and consumers are beginning to demand more of those who aren’t. Which begs the question, what DOES good CSR look like?

Get Schooled in CSR

Published: 4/5/2012
Closing the gap in post-secondary Sustainability and CSR education.

The CSR profession is still in its infancy despite the concept having been around for years. Until recently, it was often an add-on in a corporation’s practices (if it was practiced at all) and responsibility for it fell under professionals trained in other areas. It’s still this way in many companies. Part of the problem in advancing both the profession and its integration throughout organizations, is the lack of education to support CSR and sustainability. Universities, particularly at the undergraduate level, aren’t doing enough to feed the appetite for qualified practitioners.

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